Many websites that offer quotes or similar facilities utilize cookies in the process. Cookies are codes placed on the visitors computer by the visited website to measure the effectiveness of certain programs and collect data on the movement of the visitor. Some of the information may be recorded and kept in these cookies. When the same person come back the webmasters know and check their responses this time.
They are widely used now by all sorts of sites including search engines. They look at your visit history and find out what you are interested so that they can deliver you the adds that you may be interested. They can highlight the sites you have visited before. And looking at your location they can deliver the businesses near you or search results relevant to your locations. Some websites can go to the extend that some of the functions won’t work if you disable cookies on your computer.
They are generally harmless and sit there to be used by the company that placed it in the first place. They don’t take up much space to slow your computer as well. Most companies will claim that this system enables them to deliver better service and information to you. Although it is arguable it may actually be true. For example, you don’t want the search engine deliver you details of hairdressers in New York when you live in London.
Auto insurance quote platforms are definitely interested in your zip code and they can determine it from your IP address. IP address is one of the most recorded information about you. It tells exactly where you are in the world and more sophisticated programs can tell you the building you are in. Therefore, you may want to be careful if you are going to break the law.
Why your zip code is important to insurance companies or comparison websites? They deliver the quotes based on the state you live in. Some companies may not be licensed in your state and there is no point offering prices from them. So, they are highly efficient in the way they display the quotations for you thanks to your IP address and they can see if you are coming back to buy a policy or check another quote thanks to the cookies they placed on your computer.
They can follow your actions all the way from the comparison website to the official website of the insurer and see what actions you have taken. They may record if you have taken a quote or bought a policy at the end. This is usually all recorded in terms of IP addresses rather than your personal details.
It is easy to clean the cookies on your computer. Alternatively, you can set them not to accept cookies at all or let you know each time someone is trying to place one and give you a choice to allow or not. You can also set your browser to empty them at the end of each computer session. So, you have a lot of controls as to how they are handled.